Privacy Policy

1. Who We Are and What Information We Collect

Fresh Fleek is the data controller responsible for determining how and why your personal information is used. Our business details are: Legal business name: [Registered business name], Company number: [Company registration number], Registered address: [Registered business address], Email: [Privacy or customer service email], Telephone: [Telephone number].

We may collect information that you provide directly to us, including your name, billing and delivery address, email address, telephone number, account details, product preferences, clothing size, order information, return or refund details, marketing preferences, customer service messages, reviews and any other information you choose to provide. When you make a payment, payment information is usually processed securely by our payment provider, and Fresh Fleek may receive limited transaction information rather than your complete card details.

We may also collect technical and usage information automatically when you use our website, including your IP address, browser type, device information, operating system, pages viewed, links selected, time spent on the website, approximate location, referral source and interactions with our products or features. This information may be collected through cookies, pixels and similar technologies as explained in our Cookie Policy.

2. How and Why We Use Your Information

We use your personal information to process and deliver orders, verify payments, provide order updates, manage returns and refunds, respond to questions, provide customer support and perform our contract with you. We may also process information to comply with legal obligations relating to accounting, taxation, fraud prevention, consumer protection, product safety and regulatory requests.

Where it is necessary for our legitimate interests and those interests do not override your rights, we may use personal information to operate and improve our website, understand customer behaviour, protect our systems, prevent fraud, manage business records, improve products and services, handle complaints and establish or defend legal claims. Where consent is required, we may use your information to send promotional communications, personalise advertising or place non-essential cookies on your device. You may withdraw your consent at any time, although this will not affect processing that took place before consent was withdrawn.

If we intend to use your personal information for a purpose that is materially different from the purpose for which it was collected, we will provide additional information and identify an appropriate lawful basis before beginning that processing.

3. Marketing, Cookies and Automated Services

We may send you information about Fresh Fleek products, new collections, promotions and events where you have consented to receive marketing or where UK law otherwise permits us to contact existing customers about similar products. You can stop receiving marketing communications at any time by selecting the unsubscribe link in an email or contacting us at [email address]. Stopping marketing communications will not prevent us from sending essential messages relating to your orders, payments, deliveries, returns or account security.

Our website may use essential cookies required for functions such as shopping baskets, checkout and security, as well as optional analytics, personalisation or advertising cookies. Where consent is legally required, optional cookies will not be activated until you make a selection through our cookie banner or preference centre. You can update your choices through [Cookie Settings link or location] and find further information in our Cookie Policy.

Fresh Fleek does not currently use personal information to make decisions that produce legal or similarly significant effects through fully automated processing. If this changes, we will provide appropriate information about the logic involved, the possible consequences and any rights available to you.

4. Sharing, International Transfers and Security

We may share personal information with trusted service providers that help us operate our business, including payment processors, banks, delivery companies, warehouse and fulfilment providers, website-hosting services, e-commerce platforms, analytics providers, customer-support systems, email providers, advertising partners and professional advisers. These organisations may only use personal information for the services they provide to Fresh Fleek or for their own lawful responsibilities.

We may also disclose information where required by law, to respond to a regulator or court, to prevent fraud or unlawful activity, to protect the rights and safety of Fresh Fleek or other people, or in connection with a business sale, merger, restructuring or transfer. Fresh Fleek does not sell your personal information to third parties.

Some service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we will use a legally recognised transfer mechanism or other appropriate safeguards, such as an adequacy regulation or approved contractual protections, where required.

We use reasonable organisational and technical measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure. However, no online service or transmission method can guarantee complete security, and customers should keep account passwords confidential and contact us promptly if they suspect unauthorised activity.

5. How Long We Keep Information and Your Rights

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including fulfilling orders, providing customer service, maintaining business and financial records, resolving disputes, preventing fraud and meeting legal obligations. The retention period depends on the type of information, the nature of our relationship with you and any legal, accounting or regulatory requirements. Order and transaction records may generally be retained for [insert applicable retention period], while marketing information will normally be retained until you unsubscribe or we determine that it is no longer required.

Depending on the circumstances, you may have the right to request access to your personal information, correct inaccurate or incomplete information, request deletion, restrict certain uses, object to processing based on legitimate interests or direct marketing, receive certain information in a portable format and withdraw consent where processing is based on consent. These rights are not absolute, and we may decline a request where an applicable legal exception allows or requires us to do so.

To exercise your rights, contact [privacy email address] and provide sufficient information for us to identify you and understand your request. We may request reasonable proof of identity before disclosing or changing personal information. You also have the right to complain to the UK Information Commissioner’s Office, although we encourage you to contact Fresh Fleek first so that we can try to resolve your concern.

6. Children, External Links and Policy Updates

Our website is not intended to knowingly collect personal information from children under the age of 13 without appropriate permission. Customers who are not legally able to enter into a purchase contract should use the website and place orders only with the involvement of a parent or legal guardian. If you believe that a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.

The website may contain links to third-party websites, social media platforms or external services. Fresh Fleek does not control the privacy practices of those organisations, and customers should review their privacy policies before providing personal information.

We may update this Privacy Policy to reflect changes to our website, business practices, service providers or legal obligations. The revised version will be published on this page with an updated revision date, and we will provide additional notice where a change materially affects how personal information is used.